SEO – an acronym for Search Engine Optimization. What is SEO exactly? Think of your website like an engine. SEO is a way of tuning up your website for maximum efficiency and performance on the World Wide Web.
One of my partners, WordsmithBob.com offers several great articles on SEO -
Search Engine Optimization is the art, science and guesswork of trying to get a website higher placement in the top search engines. Right now, the top search engines are Google, Yahoo, MSN, Ask, and the Open Source Directory.
No, the Open Source Directory is not a search engine but it is the most important directory and helps feed results for the search engines. Ergo, you need to keep it in mind when you do SEO.
What you can do, what you should know
This is a general article on what needs to be done to improve your placement in the search engines and not entirely a “how to” article. There are a lot of tricks and helpful information that you can use on your own for your website. continue reading…
- What You Absolutely Must Know About Search Engine Optimization – Now, on to what you absolutely must know about Search Engine Optimization. The first and most important thing you must know is that no one can just “SEO” your site and be done with it. If someone offers to SEO your site and it’s just a one shot deal, don’t waste your money. Proper SEO is an ongoing process. continue reading…
- Who Needs Search Engine Optimization and Why? - If the only way you ever want to get customers or clients is through personal contact and networking, then you probably don’t need a website, much less Search Engine Optimization.
However, even if you do all your contact work by networking with people, a great way to establish yourself as an expert in your field or with your type of product, is to have a website full of content (informational articles and “how-to” articles) that you can send people to, similar to what I am doing with this one. continue reading…
Online Marketing eBooks – $9.99 each
TRUST BUT VERIFY – How To Keep Your Search Engine Optimization Firm From Taking You to the Cleaners - The title says it all. If you’re anticipating hiring an SEO firm and want to know enough about SEO so they can’t scam you, this is your book. Also crammed with extra tips on how you can multiply the effectiveness of their SEO with complimentary online marketing methods.
SMALL BUSINESS MARKETING – How to Dominate Your Competition Both Online & Offline - Written specifically for small businesses who want to implement their own online marketing program to complement their offline marketing.
WEB SITE PROMOTION – An Easy Step-By-Step Guide to Multiplying Targeted Traffic to Your Web Site - Just like it says, this book is all about how to promote your website online through various forms of online marketing to get more targeted traffic to your website. Unless, of course, you want to hire me to do it for you…
Related Reading:
Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac®)Small Business Management, with its loyal following and great package, is far and away the market leading text in small business and has been for many... Read More >
The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your PantsYour shoes are charred from stomping out brush fires. You have nightmares about UFOs--Unreachable Financial Objectives. All-star interviewees turn ... Read More >
Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your BusinessBlog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and a... Read More >
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